Powerful Business Tips for Doulas

Every Birth Doula wants to grow a thriving, sustainable business and the way to do that is with a mindset of excellence and adaptability — in other words, to #BeTheFerrari

1. Show Up Like a Pro — Every Time
You’re not “just” a doula. You’re a trusted professional in one of the most transformational seasons of someone’s life. That means clear communication, consistent branding, timely follow-ups, and a polished presence online and in-person. My momma always said to dress for the part that I wanted…When you go to your first meeting with a client (in person or via zoom) dress for the occasion. This may sounds crazy to say but I’ll say it anyway - this means Business Casual not jeans and a tee shirt (unless it’s a past client or friend who already knows you!). If you need to go shopping for a few outfits, it’s worth it - And, don’ t forget - that is a tax write off. Keep your receipts.

2. Don’t Wait to Be Found — Be Seen
Actively network with birth workers, OBs, midwives, chiropractors, pelvic PTs, and prenatal fitness pros. Offer value-based talks or mini-workshops. Pitch yourself for podcasts. Every connection is a ripple that leads to clients. Visibility builds trust.

3. Know What You Offer — and Say It Clearly
Be crystal clear on your services, your philosophy, and why you’re different. Are you the doula who specializes in VBAC prep? Rebozo? Emotional birth trauma support? Define your niche and speak directly to those clients.

4. Be Willing to Pivot When It's Not Working
If something in your business isn’t attracting the right clients, draining your energy, or keeping your income stuck — change it. New packages. A new referral focus. Different pricing. Streamlined systems. #BeTheFerrari means not clinging to what’s familiar, but committing to what works.

5. Invest in Mentorship and Growth
Skip the “school of hard knocks” and accelerate your path. Learn from someone who’s done it. Whether it’s business coaching, certification upgrades, or marketing strategy — growth comes faster when you're not trying to figure it all out alone. High-performance doulas invest in their business like it matters — because it does.

Your First 5 Steps to Setting Up a Fabulous Doula Practice

✅ Step 1: Define Your Doula Identity

Mentoring Focus: Get crystal clear on your niche, brand voice, and purpose.

✅ Step 2: Lay the Legal & Financial Foundation

Mentoring Focus: Build your business backbone so you feel professional, protected, and legit.

✅ Step 3: Create Clear Services & Pricing

Mentoring Focus: Set pricing, structure, and services that work for you and your clients.

✅ Step 4: Build Your Visibility

Mentoring Focus: Build visibility that attracts the right clients without overwhelm.

✅ Step 5: Practice the Prenatal Process

Mentoring Focus: Learn what to say, how to structure your support, and how to lead with trust and professionalism.

✨ Not sure where to start or what you're missing? Let’s talk. Apply to The Ferrari Method™ Mentorship and get the guidance, tools, and confidence to become the doula everyone recommends.

[Apply Now or Book a Discovery Call]

Blog Post Title Four

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.