Powerful Business Tips for Doulas

Every Birth Doula wants to grow a thriving, sustainable business and the way to do that is with a mindset of excellence and adaptability — in other words, to #BeTheFerrari

1. Show Up Like a Pro — Every Time
You’re not “just” a doula. You’re a trusted professional in one of the most transformational seasons of someone’s life. That means clear communication, consistent branding, timely follow-ups, and a polished presence online and in-person. My momma always said to dress for the part that I wanted…When you go to your first meeting with a client (in person or via zoom) dress for the occasion. This may sounds crazy to say but I’ll say it anyway - this means Business Casual not jeans and a tee shirt (unless it’s a past client or friend who already knows you!). If you need to go shopping for a few outfits, it’s worth it - And, don’ t forget - that is a tax write off. Keep your receipts.

2. Don’t Wait to Be Found — Be Seen
Actively network with birth workers, OBs, midwives, chiropractors, pelvic PTs, and prenatal fitness pros. Offer value-based talks or mini-workshops. Pitch yourself for podcasts. Every connection is a ripple that leads to clients. Visibility builds trust.

3. Know What You Offer — and Say It Clearly
Be crystal clear on your services, your philosophy, and why you’re different. Are you the doula who specializes in VBAC prep? Rebozo? Emotional birth trauma support? Define your niche and speak directly to those clients.

4. Be Willing to Pivot When It's Not Working
If something in your business isn’t attracting the right clients, draining your energy, or keeping your income stuck — change it. New packages. A new referral focus. Different pricing. Streamlined systems. #BeTheFerrari means not clinging to what’s familiar, but committing to what works.

5. Invest in Mentorship and Growth
Skip the “school of hard knocks” and accelerate your path. Learn from someone who’s done it. Whether it’s business coaching, certification upgrades, or marketing strategy — growth comes faster when you're not trying to figure it all out alone. High-performance doulas invest in their business like it matters — because it does.